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What Could Stop Your App From Succeeding?

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mobile apps are big market

So many factors, it seems! Harnil Oza, CEO of Hyperlink Infosystem, outlines the many obstacles that face mobile app developers.

Mobile apps–software applications designed to run on mobile devices–are in high demand. In fact, some estimates put the number of apps downloaded during 2017 at 178.1 billion. Industry sources expect the mobile app market to expand by a whopping 270% to US $189 billion by 2020.

Clearly, the biggest challenge mobile app developing companies and their clients face is fierce competitor. There are established players in every app niche, and the rivalry only keeps growing.

Other obstacles to creating a truly successful app include 😛 TAGEND

Identifying a need: Before you build your app, do your research. Dedicated the stiff competitor, your app will need to meet a tangible want–and do it better than countless other apps. Start-up monies: To simply develop a mobile app, you could expend anything between US $20,000 and US $50,000. In addition to development expenses, however, you’ll require fund for marketing and promotion. Since less than 0.01 percentage of apps succeed financially every year, it’s understandable that investors tend to shy away from the app marketplace. Updates( and more updates ): For mobile app developers, your work doesn’t objective at launching. To devote users a great experience, you’ll need to seek feedback, fix bugs and release updates regularly. If you launch and leave, you can expect your competition to quickly operate you out of business. Continuous promotion: The moment you stop promoting an app, is the moment your user counts are beginning to drop-off. Ongoing promotion goes hand-in-hand with ongoing updates. Consider your different user categories and target your marketing appropriately. Remember, it’s easier to keep a customer than to earn a new one. Some people may download and install an app but merely use it for a few weeks. This explains why an app that’s been downloaded more than 20 million times may merely have 5 million active users. Continuous promotion is the key to user retention. Attain money from apps is now more difficult: With so much competition among app developers, it’s hard to convince users to download an app that costs money. So if you can’t put a price tag on your app, you can just fall back on ads, right? Wrong. Pop-up ads that take up too much screen period will annoy–and eventually cost you–users. Walking the tightrope between ads and content, purchase price and in-app purchases is challenging, and not for novices. Monitoring OS upgrades: Both Apple, the owner of iOS, and Google, the owner of Android, regularly upgrade their platforms to make room for better performance and more sophisticated features. Once an upgrade is done, app developers must check the performance of their existing apps on the latest platforms. If all the questions develop, it’s time for a prompt update and release. The challenge becomes building sure that your app works well on different versions of the same OS. For example, some mobile devices are still on Android 6 Marshmallow, some are on Android 7 Nougat, and still others are on the latest Android 8 Oreo.( You can’t also rule out the possibility that some devices are still on either Android 5 Lollipop or Android 4 Kitkat .) And that’s just Android!

With all these challenges, is it any wonder that less than 0.01 percentage of apps become solvent?

Harnil Oza is a CEO of Hyperlink Infosystem, a mobile app growth company with offices in India and America.

The post What Could Stop Your App From Succeeding ? seemed first on Octane Blog- The official blog of the Entrepreneurs’ Organization.

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