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For businesses in the travel industry, as well as their customers, technology plays a vital role. It has the capacity to increase the efficiency of business operations and also improve the customer experience, but it is critical that hotels and other companies keep up-to-date with the emerging technology trends so they do not fall behind competitors. In this article, you will find details about seven of the most important tech trends in today’s tourism industry. 7 Technology Trends in the Travel Industry 1. Internet of Things (IoT) One of the most exciting emerging technology trends is the Internet of Things

The smart hotel room concept is one of the most important technology trends emerging within the hospitality industry today. Indeed, the idea of a smart hotel is attractive to customers, for a whole variety of reasons, including greater convenience and personalisation. However, while a growing number of owners are willing to embrace the idea, many are unsure of how to go about actually implementing smart room technology. To help out, in this article, you will find seven ways to transform a hotel room into a smart room. What is a Smart Room? First, it is important to establish what we

Hotels, airlines, car rental companies and others in the travel industry prioritise the customer experience, as it is one of the single most effective competitive differentiators. Indeed, companies that deliver in this area are more likely to generate customer loyalty and more likely to build positive reputations. In this article, you will find out about eight of the most effective ways for those in the tourism industry to improve the experience for customers. 8 Ways to Improve Your Customer Experience 1. Smart Rooms Within the hotel section of the travel industry, one of the growing customer experience trends is the

The travel industry is highly competitive, and one of the best ways to attract and retain customers is to provide them with a personalised experience, where they are treated as an individual. Personalisation marketing is one of the best ways to achieve this, because it means marketing content is more tailored and relevant. In this post, you will learn more about personalisation marketing and find out about five ways it can be used within tourism. What is Personalised Marketing? In simple terms, personalisation marketing refers to a strategy where promotional content is delivered on a more individual basis. The goal

Within the travel industry, big data is one of the most important concepts to get to grips with, because most other businesses are already utilising it and reaping the rewards. These rewards include the ability to make more informed decisions, learn about customers and competitors, improve the customer experience and increase revenue. In this article, you will learn more about big data, and how it can benefit companies in the tourism industry. Understanding Big Data First, it is important to establish what big data actually is. Essentially, it is a term used to refer to large data sets, that are too

Revenue management is extremely important within the hotel industry, because it allows owners to optimise the way they do business, in order to improve financial results. However, it also requires specific skills and knowledge, which means that it can be more effective to outsource revenue management to a third party that specialises in this area. In this article, you will find out more about revenue management and the benefits of outsourcing. What is Revenue Management? Revenue management is a practice based around using data and analytics to anticipate demand, optimise product availability and select the right pricing strategy, in order

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