Did you know that email marketing has an ROI of 122 percent? This is four times higher than paid search, direct mail, and social media marketing.
This illustrates how effective email marketing is. If you aren’t taking advantage of what this communication method has to offer, then you are definitely missing out.
Are you ready to create or revamp your email marketing efforts in 2019? If so, then use the email marketing tips found here.
Combine with Other Channels
Email is an essential marketing tool; however, it should not be used alone. Instead, you should consider email marketing efforts as a single part of a larger strategy for driving sales and nurturing customers.
Any successful email campaign goes beyond marketing automation and email marketing to optimize your customer’s experience through the entire customer journey. This is especially the case with the strict, opt-in permissions that are required by the GDPR.
You have to acquire explicit permission from every person before you send them a marketing email; however, not for transactional emails, such as the confirmation of an online purchase.
When you begin crafting an email marketing strategy, try to take a holistic approach. Use this along with other channels as a part of your bigger campaign strategy.
Automation Is a Must
A successful email marketing campaign can be extremely time-consuming. This is why your business needs to migrate to automated tactics in 2019, according to the pros https://www.microdinc.com/email-marketing/.
Since email isn’t diminishing in importance and because it’s going to remain an important strategy, your business needs to find a way to reduce the demand for this marketing effort while optimizing its effectiveness.
There are automation tools out there to help you do this that will work extremely well.
One aspect of an effective email marketing strategy includes optimizing emails for viewing on mobile devices. The stats related to this suggest that most emails are viewed on mobile devices first, rather than a computer. In fact, 75 percent of the more than 900 million Gmail accounts are viewed via mobile devices.
This makes mobile optimization for your emails essential. Don’t ignore this important fact.
Today’s consumer understands that the majority of marketing messages they receive are completely automated. This means that when they receive an email with a personalized touch, they are more willing to see what it has to say.
As a result, businesses need to take one of two paths for success:
More time should be spent on reaching out to recipients individually. If this isn’t possible, then reach out to groups of similar recipients or small groups.
Artificial Intelligence for Automatic Personalization
Another option is to invest in artificial intelligence (AI). This allows you to easily tailor each of your email marketing messages automatically.
Inbound marketing is somewhat of a buzzword today; however, the strategy is still somewhat the same. Rather than permitting intrusive and disruptive marketing to your prospects, businesses need to encourage customers to naturally gravitate to their services and products.
This means supporting an email marketing strategy that focuses on helping to keep customers happy both pre- and post-sale, while cultivating loyalty amongst the entire audience.
Maintain Clean Lists
You have to get serious about nurturing your email lists as much as you nurture the contacts you have on the lists. You can keep your lists updated by proactively unsubscribing any disengaged contacts. This will have a huge impact on conversion results and deliverability.
You need to take time to “scrub your email lists.” This is back to the basics but something that’s often forgotten about. It’s an effective method for keeping your rates of engagement up and a clean reputation. Remember, the total quantity of email subscribers you have doesn’t always equal quality.
All of the data in the world isn’t going to be able to help you if you don’t validate your insights. This is where experimentation comes in. If you want to have a successful email marketing campaign in 2019, then it’s going to require ongoing tinkering and testing.
At the most basic level, using email A/B testing is as simple as testing content length and subject lines; however, it can also be used for understanding the relevance of content, especially when considering the emotional needs of customers, and where they are in the customer journey.
A successful email marketer is always working to optimize and improve their campaigns. Analyzing your experiments, generating insights and revalidating them will help to improve revenue and ROI. However, the insights can also be used across other channels.
Revenue Focused Metrics
It’s pretty easy to get excited when you notice any type of increase in your engagement. However, you have to stop investing so much energy int trying to improve metrics that don’t really matter.
For example, the click-through and open rate don’t have much of an impact on business revenue. Rather than wasting resources chasing this type of customer engagement, you need to monitor the revenue-focused metrics.
Email Marketing Tips: Now You Know
If you want to ensure your email marketing efforts are successful in 2019, then using the email marketing tips here is a must.
Don’t underestimate the power or benefit that email marketing has to offer. It is something that’s going to be around for many years to come.
To learn more about email marketing, or for a bit of help with your efforts, feel free to reach out to us. Our team of experts can help make your strategy for 2019 successful.
The post You’ve Got Mail: 8 of the Best Email Marketing Tips for 2019 appeared first on Zac Johnson.