9 Email Marketing Tips For Plumbers Who Want More Leads
Ready to get started with an email marketing strategy? Follow our comprehensive guide!
Do you want to get more clients for your plumbing business? Have you considered using email blasts or newsletters? Because you should! These helpful tools can get you more leads than the average marketing technique. To help you get started, we’ve compiled some tips on how to use emails to get more leads for your plumbing business:
Start with a plan.
Everything starts with a plan and your email strategy should too. You’ve decided that you want to use email for marketing and gathering leads—great! Now you have to plan how exactly you will execute that. Come up with strategies for building your email list—will you do this via your website or should you try to use social media as well?
Next, consider the kind of content you’ll provide. Create a schedule you can follow as you go. Will you send a newsletter or an email blast?
Go through all of the elements of your email campaign before it starts so you can have an objective view on it and identify any issues that may arise.
Build a list.
Once you finish planning, you should move on to actually executing all of the elements of your plan. Create an opt-in form on your website that your users can use to join your mailing list. Use social media and paid advertisement to spread the word and get more people on your email list. If you opted for the email blast, consider a new opt-in each time before the new blast, just in case someone wants out.
Create valuable content.
A good way to retain people from blast to blast—and set yourself up as an authority in the industry—is to create good content. This means content useful to your prospects—perhaps an article or video that covers how to make small fixes in their home plumbing. The different types of content you can create ranges from videos to articles to infographics.
Create accurate email copy.
No one will ever say “Hey, I love how your email has no grammar and spelling
mistakes!” but, if there are any mistakes, you bet that they will notice and judge you for them. People expect perfection from brands and businesses—no matter how big or small. Use these tools to make that happen:
Track your metrics.
Once you send your emails, it’s very important to track your metrics so you can learn from them and make improvements accordingly. For one, track your email open rates, click-through rates and sharing. This will tell you, in order, if your users find your subject lines compelling, whether they actually read your emails (and for how long you kept their attention), and finally whether they find your email useful enough to share it. If these metrics are all low, it’s time to change something.
Test your emails
For testing, you’ll need to segment your audience into different chunks and test different versions of the email within these groups. For instance, test the color of your call to action or test the type of content you are sending—do readers respond better to video or text? What color CTA had most clicks? Which subject line worked best?
Your emails should be automated via a specialized service because these email marketing specialists often have metrics tracking and advanced templates that you can use. If you plan on having less than 2,000 contacts in your email list, you can use MailChimp as it allows that many contacts for free. MailChimp offers an easy-to-use platform and you can create beautiful emails there.
Discounts, Contests, Giveaways
To keep your audience engaged and happy, host contests and giveaways. This way, you can introduce gamification into your strategy and also give prospects valuable gifts that they will find useful. Discounts help as well, since this makes them a part of an exclusive group of people. People will love your emails for that.
Finally, you can employ some popular customer retention strategies to maintain your list. “Your content and offers should be enough but if it’s not, you could possibly offer some more discounts with limited time or some sort of customer loyalty programs,” says Sebastian Hill, an email marketer at Eliteassignmenthelp and Bestbritishessays.
Emails could definitely enhance your marketing strategies and improve your business. They are cost-effective and one of the best tools you can use to market your services and get more leads on board. Hopefully these emails will help your plumbing business.
Freddie Tubbs is an email communications manager at UK Writings. He also works as a content writer and editor at Essayroo, and contributes posts to the Vault and Boomessays blogs.