TV Everywhere? More like Advertising Everywhere. “It’s almost like the networks are trying to drive you to platforms like Netflix or Amazon Prime,” said BTIG analyst Rich Greenfield, who posted the video as part of a research report on TV Everywhere.
TV Everywhere’s advertising problem
Video available at: http://youtube.com/watch?v=hBSoKja-LgM.
Greenfield says in his report that right now the TV industry is prioritizing making money over the consumer experience. He says that equation must be reversed even if it means “near-to-immediate terms revenue/earnings pain.